Color is important in many ways. When used in graphic designs and logos, color choice matters. For an example, the company IBM uses the color blue in their logo. Blue symbolizes a calm nature, and is futuristic. It sets the mood for the futuristic computer company. The company Costco has red in their logo, and red symbolizes strength and power. Which color you use in anything, from a logo to s a doodle, has meaning.
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